Digital Strategy & Social Media

The Benefits of Creating a Podcast

In today’s Insight, we’ll be discussing the benefits of creating a podcast. A “podcast” is a series of spoken-word audio files…

Public Relations

Public Relations Takes Patience

“Patience is a virtue,” they say. The ability to wait patiently for something is not only an important personal skill to learn…

Digital Strategy & Social Media

Four Social Media Terms Every PR Pro Should Know

It’s no surprise social media is an integral part of public relations, and growing your audience is paramount to every social…

Maven Communications

My Summer with Maven: Three Things I Learned During My Internship

This summer, I was given the opportunity to intern with Maven. As my first internship, I could not have asked for a better experience…

Digital Strategy & Social Media

Four Tips for Writing a Social Media Video Script

Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…

Public Relations

Building a Relationship with Clients is Vital

As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…

Digital Strategy & Social Media

Guide to Social Media Organic Video Specs

In today’s insight, we are bringing you our guide to social media organic video specs. According to research, video content…

Content Marketing

The Importance of Being Authentic

In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…