Insights

Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…

The press release has essentially remained the same since 1906 when Ivy Lee wrote and distributed the first release…

Effective PR measurement has been an evolving topic in the industry for years and at times still seems to be an elusive concept…

No brand is safe from a potential crisis. Which is why it’s important for communications teams to focus on proactive planning…

As we wrap up the first official week of summer and near July 4th, you’ve probably realized your campaigns have slowed down…

When is the right time to rebrand? For Maven, that time is now.  After nearly 13 years, we’ve changed our look, and launched…

You’ve probably heard about social media analytics. Maybe you’ve even found the page on Facebook or Twitter where they are…

AI has become a popular topic across multiple industries, including PR. I’ve read everything from the doomsday scenario where…

Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social analysis is determining…