Employee Spotlight: Alexa Vecchione

Maven’s Account Executive talks proudest career moments, PR trends, and Law & Order: SVU

How did you get into PR?

When I was in college, I majored in media business with the intention of working in some facet of the music industry. Along the way my focus shifted toward writing, as it’s something I’ve always enjoyed doing both personally and professionally. It wasn’t until I landed my first PR internship (at Maven!) during my senior year when I considered PR as a career option. I started working at The Philadelphia Orchestra after graduation, blending my love of music with PR, and was able to get amazing experience in the field that ultimately brought me back to Maven!

What’s the proudest moment of your career?

Since I’ve only been working in PR for a few years, I haven’t quite reached that career-defining moment. There are a handful of media placements I’m particularly proud of, especially for initiatives or projects that have positive impacts on the community. PR is all about storytelling, so I find the moments when I’m able to help a client effectively tell their story and reach new audiences to be incredibly meaningful.

What PR trend is the most interesting to you right now?

I think it’s fascinating to see how data continues to play a critical role in PR campaigns, beginning with execution all the way to measuring impact. With access to accurate and compelling data, we as PR pros are able to build more focused campaigns to reach targeted audiences in a more meaningful way. It’s really interesting to see firsthand the effects of this trend and I’m excited to see how the use of data evolves in the PR space in the coming years.

When you’re not at the office, what can we find you doing?

Napping, crocheting or, most importantly, at happy hour.

What’s your favorite show to binge-watch?

I binge Law & Order: Special Victims Unit regularly. When I get caught up in the depressing nature of the stories, that’s when I turn on Bravo for Vanderpump Rules.

What book are you currently reading?

I just finished reading Commonwealth by Ann Patchett. I normally choose personal essays or non-fiction over fiction novels, but this one was tough to put down!

What’s your favorite restaurant in the city?

As my colleagues at Maven know, deciding on a restaurant for lunch is not one of my strong suits. I’ve had so many delicious meals in Philadelphia that it’s hard to choose a favorite! I will say that Zahav is as good as everyone says it is and I’m dying to go back again soon.

What’s your dream vacation spot?

This is an oddly specific choice, but I’d love to go to Norway and hike Trolltunga. It’s a beautiful rock formation that has one of the most breathtaking views I’ve ever seen (via Google Images).

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