Crisis Communications

Maven Communications is a full-service strategic communications agency with specialized expertise in crisis management and response. Whether it’s an internal employee issue or an external program to protect or defend a company’s reputation, Maven brings hands-on experience to engage supporters and neutralize opponents.
Our comprehensive approach allows organizations to anticipate, assess, respond to, and manage a variety of complex issues. Maven serves corporations, higher education, nonprofits, healthcare institutions, and professional service firms in a range of communications challenges, including:
- Criminal investigations
- Workplace discrimination and misconduct allegations
- Labor and employment, including downsizing and management changes
- Product recalls
- Workplace accidents
- Federal investigations
- Class action lawsuits
- Litigation support
- Environmental issues
Crisis Services
Crisis Response Plan Development and Training
- Analysis / Assessment – Working with company executives, the Maven Crisis Communications team conducts a full situational analysis to identify key issues that impact a company or organization. Potential supporters and opponents, critical issues, emerging trends and public sentiment are identified to develop a road map for a strategic crisis plan.
- Plan Development and Delivery – Once a full situation analysis has occurred, a detailed plan of action will be developed and delivered, including:
- Crisis team overview and activation procedures
- Crisis team role descriptions
- Step-by-step actions checklist
- Forms including incident report form, crisis response form, incident call log
- 2-3 sample scenarios and written responses
Retained Crisis Support and Response
When a crisis hits, Maven provides a response framework and strategic guidance, including:
- A dedicated crisis management expert and team of communications professionals
- Internal stakeholder engagement strategy
- Real-time response strategy and message development
- Regular briefing and situation assessment
- Proactive media monitoring and ongoing issue identification
- Spokesperson coaching
- Documentation and future preparedness