Digital Strategy & Social Media

Social Media Training 101: Turning Employees into Brand Ambassadors

There is no question that social media plays a critical role in business development and brand awareness. At this point, all organizations…

Digital Strategy & Social Media

Made a Mistake on Twitter? Own it. Don’t Delete it.

Since 2016, there have been rumors that Twitter will add a much asked for “edit” option. However, it’s clearly not a priority…

Content Marketing

Tips for Managing your PR and Social Media Campaigns Around the Holidays

While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…

Content Marketing

How to Use Competitors to Strengthen Your Marketing Strategy

Creating an effective marketing strategy is integral to a company’s success. And one of the integral steps in creating a marketing…

Content Marketing

Social Content Planning 101

There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…

Content Marketing

Creative Content Strategies for Brand Visibility

Brand awareness is the backbone of public relations and marketing campaigns. While traditional methods like press releases and…

Digital Strategy & Social Media

Guide to Social Media Paid Ad Video Specs

In today’s insight, we are bringing you our guide to social media paid ad video specs. Staying relevant and capturing your audience’s…

Digital Strategy & Social Media

The Benefits of Creating a Podcast

In today’s Insight, we’ll be discussing the benefits of creating a podcast. A “podcast” is a series of spoken-word audio files…

Digital Strategy & Social Media

Four Social Media Terms Every PR Pro Should Know

It’s no surprise social media is an integral part of public relations, and growing your audience is paramount to every social…