Digital Strategy & Social Media

What Gen Z’s Entertainment Habits Teach Us About PR

In the post-COVID era, many believed that movie theaters would become obsolete as the advancement of streaming services has made…

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Digital Strategy & Social Media

Don’t Let Your Brand Take a Summer Vacation

Every summer, companies and organizations talk themselves into believing their audience has logged off. Between vacation PTO,…

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Digital Strategy & Social Media

Outwit, Outplay, Outlast…Out-Post?: How Social Media Has Kept Survivor Relevant for 50 Seasons

I’m not afraid to admit that I am a Survivor superfan. Not someone who tunes in occasionally or watched in the early 2000s then…

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Digital Strategy & Social Media

New Year, New Strategy: Accelerate Your Digital Presence in 2026

The final weeks of 2025 are your opportunity to set the stage for a strategic, high-impact 2026. In my seven years as a digital…

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Digital Strategy & Social Media

The Remarkability Factor: Making Content Stand Out in the Digital Ecosystem

Years ago, I listened to “How Things Spread,” an episode from NPR’s TED Radio Hour podcast. The episode brought in thought leaders…

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Digital Strategy & Social Media

Beyond the Love Triangle: How Brands Are Winning with The Summer I Turned Pretty

If you have social media (or know women between the ages of 18-54), chances are, you’ve seen content related to the Amazon Prime…

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Crisis Communications

From Crisis to Creative Recovery: Astronomer’s Approach to PR Management

How a tech startup turned a viral scandal into a case study in crisis communications  Last month, New York-based data tech company…

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Digital Strategy & Social Media

How to Make Legislators Stop Scrolling and Start Listening

For nearly six years, I led social media strategy on Capitol Hill for multiple members of Congress. Each day, their inboxes and…

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Digital Strategy & Social Media

Social Media Trends We’re Seeing Right Now

We’re close to halfway through 2025, and it’s already shaping up to be a year of transformation for social media. Driven by…

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