Insights

Recently, I had the privilege of moderating a Legal Marketing Association panel on amplifying the reach and impact of pro bono…

Any Public Relations professional knows that all media coverage is not always created equal. The real magic happens when you tap…

The holiday season is often a time when businesses slow down for a well-deserved break. However, for communications and marketing…

I recently attended my first conference, The Legal Marketing Association’s (LMA) Northeast Conference in Boston – thank you…

One of my favorite client sectors to work with is nonprofits. I’m lucky to have had the opportunity to work with a wide range…

Thought leadership is a PR tactic used to showcase a client’s expertise, build brand awareness, and increase credibility. It’s…

As a PR agency, a common question we often get from clients is whether distributing a press release over the wire is worth the…

We’ve all been there. You send a pitch to a reporter and nothing. No acknowledgement of receipt. No “thanks, but no thanks…

Every four years, the world turns its attention to the Olympics and the host city. This year, all eyes are on Paris. With thousands…