Media Relations

How to Effectively Position Client Subject Matter Experts for Thought Leadership Opportunities 

Thought leadership is a PR tactic used to showcase a client’s expertise, build brand awareness, and increase credibility. It’s…

Media Relations

The Pros & Cons of Press Release Distribution Services

As a PR agency, a common question we often get from clients is whether distributing a press release over the wire is worth the…

Media Relations

To Send the Follow-up Email or Not?

We’ve all been there. You send a pitch to a reporter and nothing. No acknowledgement of receipt. No “thanks, but no thanks…

Media Relations

The Paris 2024 Olympics: Navigating Challenges and Controversies from a Communications Perspective

Every four years, the world turns its attention to the Olympics and the host city. This year, all eyes are on Paris. With thousands…

Crisis Communications

Navigating a Storm: Crisis Communication Strategies

In recent weeks, several local organizations have found themselves navigating turbulent waters, facing crises that threaten their…

Media Relations

An Afternoon with The Philadelphia Inquirer

I recently had the opportunity to tour The Philadelphia Inquirer’s office (thanks, Maven and Philadelphia Public Relations Association…

Crisis Communications

The PR Perils of Keeping Quiet

In the fast-paced world of public relations, every statement or action, or lack thereof, matters. From crafting the right message…

Media Relations

Media-Focused Resources for Lifelong Learners

As a senior at Temple University and a current intern at Maven, I’ve been thinking a lot about the transition that comes with…

Media Relations

Is it Newsworthy?

Let’s play a game called “Is this News?”   One of the main job functions of a public relations practitioner is to identify…