Media Relations

Key Elements When Considering Media Training for Your Team

We’ve all seen terrible interviews on popular news networks, social media, and soon to be created into memes. These interviews…

Media Relations

Why You Should Incorporate Podcasts into Your PR Strategy

Podcasts have increasingly become a popular content channel for brands, and an effective tool for PR professionals. According…

Media Relations

How to Utilize Editorial Calendars in Your PR Strategy

For decades the media industry has used editorial calendars (ed cals) as a way of planning content that will be published during…

Media Relations

How to Optimize Trade Publications in Public Relations

When determining meaningful media opportunities for your clients, you and your client may immediately think of well-known regional…

Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…

Media Relations

Finding Your Edge with Legal Reporters

In my former life as a legal journalist, my days were often spent huddled over my notebook in crowded courtroom galleries, covering…

Media Relations

LinkedIn For Business Development: Features You Might Not Know About

LinkedIn currently has more than 850 million members. And according to the company, 95 job applications and six people are hired…

Media Relations

Storytelling Through Public Relations

There’s no question that at the root of Public Relations is authentic storytelling. Good stories help connect and build meaningful…

Media Relations

Paid Media Vs. Public Relations

Comparing two different media strategies. Paid media and public relations, despite being individually strong, are frequently used…