Read on to get smart insights, fun commentary and new tools in PR, content and social media.
A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…
For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…
You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…
While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
“Patience is a virtue,” they say. The ability to wait patiently for something is not only an important personal skill to learn…
This summer, I was given the opportunity to intern with Maven. As my first internship, I could not have asked for a better experience…
Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…
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