Public Relations

How ChatGPT Will Help PR Professionals, Not Replace Them

By now, you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot that can generate human-like content. The…

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Public Relations

The use of Embargoes and Exclusives in PR

Embargoes and exclusives are two media relations tactics that are often misunderstood by clients. Although PR professionals and…

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Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…

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Public Relations

Common Misunderstandings About Public Relations

Public relations can be a hard concept to understand. Public relations is an abstract concept as it works to change perceptions…

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Public Relations

Why You Shouldn’t Cut PR During a Recession

With the Phillies in the World Series, we may see tougher economic times ahead. (The Phillies won the championship in 1929, 1980…

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Public Relations

Create a PR Campaign that Gets Results

When I was on the crew team in college, the ongoing joke was that rowers start at the finish and go backwards. As a rower, we…

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Public Relations

Manti Te’o Case Study

With the popular Netflix documentary series Untold: The Girlfriend Who Didn’t Exist resurfacing the Manti Te’o story, I wanted…

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Public Relations

The Importance of Knowing Audience Perspective

It’s natural to assume that your view of the world is how most others see it too. As citizens of Western culture, we are encouraged…

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Media Relations

Tackling PR from a Journalist’s Perspective

It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…

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