Read on to get smart insights, fun commentary and new tools in PR, content and social media.
National brands often hire national PR firms. When it comes to making a brand impact in local markets, those national PR firms…
A communications plan is an essential tool for any business when it comes to creating a roadmap for communications success over…
Launching a new public relations campaign is an exciting time for a business. Whether you’re looking to start your PR efforts…
A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…
For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…
You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…
While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
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