Read on to get smart insights, fun commentary and new tools in PR, content and social media.
You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…
While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
“Patience is a virtue,” they say. The ability to wait patiently for something is not only an important personal skill to learn…
This summer, I was given the opportunity to intern with Maven. As my first internship, I could not have asked for a better experience…
Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…
As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…
In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…
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