Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Public relations practitioners judge if information and stories we are given are newsworthy or not. Sometimes company representatives…
‘Tis the season for closed offices and inevitable “out of office” automatic replies until January 2. While newsrooms may…
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…
Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…
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