Read on to get smart insights, fun commentary and new tools in PR, content and social media.
COVID-19 is impacting businesses in a variety of ways– for communications firms, it’s making public relations during the pandemic…
Today, we’ll be discussing whether or not organizations should take a stand on issues that are unrelated to their business.…
Public relations practitioners judge if information and stories we are given are newsworthy or not. Sometimes company representatives…
‘Tis the season for closed offices and inevitable “out of office” automatic replies until January 2. While newsrooms may…
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
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