Insights

While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

“Patience is a virtue,” they say. The ability to wait patiently for something is not only an important personal skill to learn…

This summer, I was given the opportunity to intern with Maven. As my first internship, I could not have asked for a better experience…

Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…

As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…

In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…