Client Roundtable: How Communications is Changing in the Public Relations Industry

For this Client Roundtable we asked three clients “How do you see your communications changing in the next 6-12 months?”

Here’s what they had to say:

Client Roundtable: How Communications is Changing

Matt Haverstick, Managing Partner, Kleinbard, LLC

“I don’t see what we’re saying changing so much as how we’re saying it. We’re currently working on producing some video content from our attorneys, which we hope will be seen by more people than written pieces.

We’re also working to keep our associate networking program going in some sort of virtual way because business development is still important, now maybe more so than ever.

Once the business world is comfortable, we also plan to put a focus on getting back to in-person meetings. Person to person connections are invaluable for business development and will differentiate lawyers as service providers in a post COVID world.”


Client Roundtable: How Communications is Changing

Lauren Nestler, Chief Comms. & Strategy Officer, Public Health Management Corporation

“Storytelling is key and given the work of PHMC, there’s no shortage of compelling stories. But for our media relations and digital engagement to cut through the clutter, we strive to focus on how our public health work impacts individual lives and communities, especially during the current pandemic.

We’ve always worked to meet employees where they are, but our adjusted work environments have required us to up our game in ensuring that employees have the information they need to do their job and to stay connected to our mission.

We can always improve two-way communication as we aim to listen to employee feedback and input. This is especially important as our organization works to advance racial equity and ensure an inclusive environment for all.”


Client Roundtable: How Communications is Changing

Matthew Maiorino, Managing Partner, Merion Health partners

“Until we have an approved vaccine, society is going to continue to gravitate toward virtual interactions.

We’re being trained to limit our in-person communication and much of the technology we’ve been using, such as Zoom, Slack, not to mention our cell phones, are going to become staples until we see a more scientific solution to the virus.

Many of us have grown quite comfortable with these technologies and have made a fairly seamless transition.”

If you’re interested in talking about your business communications, reach out. We’re happy to talk about how Maven can help.

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