Creative Content Strategies for Brand Visibility

Brand awareness is the backbone of public relations and marketing campaigns. While traditional methods like press releases and advertising are effective, thinking outside the box will help you reach more people who could convert into loyal brand supporters.

When building awareness, consider the following content strategies that get your brand in front of your target audiences.

Guest Blog Posts

If there is a like-minded organization or partner that has a blog, reach out to see if they are looking for contributed blog content.

When you write a guest blog post on another site, you are gaining visibility from a new audience.

This is also a great way to connect with your current audience by repurposing the blog post on social media or in your e-newsletter, allowing your followers to see you differently.

Content Toolkits

Content toolkits engage with partners and like-minded organizations. Toolkits can include suggested social media copy and hashtags to branded imagery and infographics.

If you don’t already have a relationship with a brand you want to engage with, make the initial contact to see if they’re interested in connecting.

From there, you can discuss shared goals and encourage them to share some of the content in your toolkit with their audience.

By creating a one-stop-shop for all of your marketing, PR, and branding assets, you’re making it easier for other brands to access and share content with their audience through social media, email marketing, and other communications vehicles.

Influencer Marketing

Influencer marketing is a popular way for brands to reach new audiences in an unassuming way. Think of your own personal social media accounts; how many influencers do you follow and listen to their recommendations?

Do some research to see which influencers align with your mission and values, as well as which influencers are working with your competition or allies.

Once you’ve done your research, it may be worth investing in collaboration to leverage the trust influencers have cultivated with their audiences.


There is no one-size-fits-all approach to gaining visibility for your brand. To build your audience and establish brand awareness, consider the key audience you want to engage with and your goals. From there, experiment to find the right mix of content strategies to tell your story and creatively engage new networks.

And if you need help getting started, feel free to contact us for all your content strategy needs.

For more Insight on content strategies, check out my previous post on, “Social Media + Email Marketing: A Match Made in Heaven,” or Jessica’s post on, “Why Your Marketing Campaign Isn’t Working.”

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