Read on to get smart insights, fun commentary and new tools in PR, content and social media.
You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…
While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…
Creating an effective marketing strategy is integral to a company’s success. And one of the integral steps in creating a marketing…
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
One of the key elements of a crisis response plan is identifying the individuals on the crisis response team and defining their…
A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…
If you’re in the market for a crisis PR firm, here are a few tips to take into consideration when making your selection. In…
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