Media Relations

Key Elements When Considering Media Training for Your Team

We’ve all seen terrible interviews on popular news networks, social media, and soon to be created into memes. These interviews…

Crisis Communications

The Golden Hour of Crisis Response

Effective crisis response is a competitive advantage for any organization. Often, it is not the severity of the crisis that undoes…

The Barbie Movie Marketing Campaign Is Perfection, Here’s Why

By now, you’ve likely heard buzz about the new live-action musical, starring Margot Robbie and Ryan Gosling, Barbie. The movie…

Media Relations

Why You Should Incorporate Podcasts into Your PR Strategy

Podcasts have increasingly become a popular content channel for brands, and an effective tool for PR professionals. According…

Digital Strategy & Social Media

What is Threads? Exploring the “Twitter Killer.”

It’s not a secret that it has been a challenging time for X (previously known as Twitter), between management turnover and widespread…

Content Marketing

How to Leverage Good Writing for Effective PR

Public relations, like journalism, is built on a foundation of good writing. Whether we’re pitching a story, crafting a press…

Digital Strategy & Social Media

What PR Practitioners Need to Know About Google Analytics 4

On July 1st, Universal Analytics will make the daunting switch over to Google Analytics 4 (also known as GA4). This is also the…

Public Relations

The Power of Public Relations in Business Development: Leveraging its Benefits, Acknowledging its Limitations

The business development function in most companies typically sits comfortably in the sales and marketing department. Software…

Public Relations

Advocating for Equality: The Role of Public Relations During Pride Month

As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…