Public Relations

Career Day Reflections on PR

Recently, I had the honor of speaking to several classes of ninth-to-twelfth graders during a Career Day event at Bodine High…

Public Relations

Making the Most of Your Summer PR Internship

Landing an internship in public relations, whether in-house or at an agency, is a great way to explore the field of communications…

Company

Women Who Tell Our Story

This week, we wrap up Women’s History Month, an annually declared month dedicated to highlighting the contribution of women…

Crisis Communications

The Cornerstones of a Crisis Plan

The Academy of Motion Picture Arts and Sciences recently announced the formation of a crisis team following last year’s “slap…

Public Relations

How ChatGPT Will Help PR Professionals, Not Replace Them

By now, you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot that can generate human-like content. The…

Company

How To Celebrate Women’s History Month at Work

March 1st marked the beginning of Women’s History Month. This year’s theme is “Women Who Tell Our Stories.” This theme…

Public Relations

The use of Embargoes and Exclusives in PR

Embargoes and exclusives are two media relations tactics that are often misunderstood by clients. Although PR professionals and…

Media Relations

How to Optimize Trade Publications in Public Relations

When determining meaningful media opportunities for your clients, you and your client may immediately think of well-known regional…

Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…