Public Relations

The use of Embargoes and Exclusives in PR

Embargoes and exclusives are two media relations tactics that are often misunderstood by clients. Although PR professionals and…

Media Relations

How to Optimize Trade Publications in Public Relations

When determining meaningful media opportunities for your clients, you and your client may immediately think of well-known regional…

Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…

Crisis Communications

PR Lessons from One Company’s Embarrassing Twitter Duel with Eagles Fans

As the Philadelphia Eagles continue their dominant run to Super Bowl LVII, emotions in the City of Brotherly Love are running…

Public Relations

Common Misunderstandings About Public Relations

Public relations can be a hard concept to understand. Public relations is an abstract concept as it works to change perceptions…

Content Marketing

The Basics to Maintaining a Memorable Brand

So, you’ve just done a re-brand, now what? Having a strong media presence is essential to growing your label. Brands must be…

Professional Services

Planning & Updating Your Communications Strategy for 2023

A new year means it’s officially time for communications, marketing, and PR teams to set their strategies for the year ahead…

Maven’s Favorite Merry Cocktails and Mocktails

It’s the holiday season! The Maven team is sending holiday cheer to you and your family this year with some of our favorite…

Digital Strategy & Social Media

2023 Social Media Trends

Whether you use social media to promote your business or for your own entertainment, it’s important to stay up to date on the…