Digital Strategy & Social Media

Outwit, Outplay, Outlast…Out-Post?: How Social Media Has Kept Survivor Relevant for 50 Seasons

I’m not afraid to admit that I am a Survivor superfan. Not someone who tunes in occasionally or watched in the early 2000s then…

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Content Marketing

My Dog’s Instagram Has Gone Viral, Here’s Why

You read the title right; my dog’s Instagram, @Ivyspitbulllife, gets more engagement and sees stronger growth than my personal…

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Media & Culture

PR is a Force for Good on Screen and in Life

Public relations often plays a starring role in some of television and film’s most memorable moments. From the high-stakes political…

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Digital Strategy & Social Media

The Remarkability Factor: Making Content Stand Out in the Digital Ecosystem

Years ago, I listened to “How Things Spread,” an episode from NPR’s TED Radio Hour podcast. The episode brought in thought leaders…

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Media & Culture

I Solved a Radio Mystery: PR Reflections on an Unexpected Journey

Recently, I had the pleasure of joining WMMR’s Preston & Steve Show to discuss a mystery posed by one of the hosts of the region’s…

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Digital Strategy & Social Media

Beyond the Love Triangle: How Brands Are Winning with The Summer I Turned Pretty

If you have social media (or know women between the ages of 18-54), chances are, you’ve seen content related to the Amazon Prime…

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Crisis Communications

All Buzz is Not Good Buzz: Crises and Controversies on Love Island USA Bring PR Lessons to the Mainstream

Reality TV is supposed to be an escape — the kind of show you watch at the end of a long day for laughs, drama, and maybe a…

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Crisis Communications

From Crisis to Creative Recovery: Astronomer’s Approach to PR Management

How a tech startup turned a viral scandal into a case study in crisis communications  Last month, New York-based data tech company…

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Media & Culture

5 Trends Shaping Today’s Media Landscape

The Maven team has recently been busy hosting media training sessions for several clients. This had me thinking about the dramatic…

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