Social Media & Digital Strategy
As a truly integrated communications agency, we know the power of social media and digital strategy. We may have cut our teeth in traditional public relations, but lucky for our clients, we are relentless pursers of success, and that means providing exceptional organic and paid social media campaigns. Paired with our best in class PR practice, our clients truly receive strategic communication programs that hit the target.
Our Approach
We approach social media and digital strategy with a PR lens. That means considering the end user or target audience first, and working backwards from there. Our capabilities include:
Paid:
- Paid social & boosting
- Content amplification
- Display advertising
- Lead generation
Organic:
- Social media audit and competitive analysis
- Page and social media management
- Content development
- SEO / GEO
- Monitoring, reporting, and analytics
Influencer Marketing:
- Paid collaborations, gifting, and partnerships
- UGC strategy and whitelisting
Our social media and digital team stays at the forefront of platform changes, algorithm updates, and emerging trends to ensure your social presence remains fresh, relevant, and effective in achieving our client’s objectives.
