Public Relations

Why Your PR Campaign Needs a Strategy

Launching a new public relations campaign is an exciting time for a business. Whether you’re looking to start your PR efforts…

Celebrating Women: The Dominant Figures of Communications & PR

Women’s History Month marks a united national effort, commemorating the success and impact of women socially and politically…

Measurement

Measuring ROI in Communications

At Maven, creating impactful, integrated communication strategies relies on a results and data-driven approach. Tracking and utilizing…

Communication’s Role in DEI

If you’re sitting in an in-house communication position at an organization that is committed to Diversity, Equity, and Inclusion…

Public Relations

Best Practices for Working with a PR Agency

A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…

Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…

Company

The Black Media Mavens of Communications & PR

February is Black History Month, a nationally recognized month to celebrate and recognize the groundbreaking work and influence…

Crisis Communications

Crisis Communications Post-Data Breach

In today’s Insight, we are discussing crisis communications post-data breach and what to do if your company is hacked. With an…

Crisis Communications

Why You Need A Crisis PR Agency

Let’s take a moment to delve deep into the dark crevices of “what if.” Stay with me here. Take a moment to let your mind…