Real Estate & Related Services

Real Estate PR: Promoting More Than Milestones

Whether you are a residential real estate developer, architect, general contractor or commercial broker, milestone announcements…

Digital Strategy & Social Media

Social Media Training 101: Turning Employees into Brand Ambassadors

There is no question that social media plays a critical role in business development and brand awareness. At this point, all organizations…

Digital Strategy & Social Media

Made a Mistake on Twitter? Own it. Don’t Delete it.

Since 2016, there have been rumors that Twitter will add a much asked for “edit” option. However, it’s clearly not a priority…

Public Relations

4 Ways To Amplify Earned Media Coverage

For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…

Public Relations

Why Your PR Campaign Isn’t Working

You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…

Content Marketing

Tips for Managing your PR and Social Media Campaigns Around the Holidays

While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…

Content Marketing

How to Use Competitors to Strengthen Your Marketing Strategy

Creating an effective marketing strategy is integral to a company’s success. And one of the integral steps in creating a marketing…

Measurement

Seven Steps of PR Measurement

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…

Content Marketing

Social Content Planning 101

There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…