Communication’s Role in DEI

If you’re sitting in an in-house communication position at an organization that is committed to Diversity, Equity, and Inclusion…

Public Relations

Best Practices for Working with a PR Agency

A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…

Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…

Company

The Black Media Mavens of Communications & PR

February is Black History Month, a nationally recognized month to celebrate and recognize the groundbreaking work and influence…

Crisis Communications

Crisis Communications Post-Data Breach

In today’s Insight, we are discussing crisis communications post-data breach and what to do if your company is hacked. With an…

Crisis Communications

Why You Need A Crisis PR Agency

Let’s take a moment to delve deep into the dark crevices of “what if.” Stay with me here. Take a moment to let your mind…

Real Estate & Related Services

Real Estate PR: Promoting More Than Milestones

Whether you are a residential real estate developer, architect, general contractor or commercial broker, milestone announcements…

Digital Strategy & Social Media

Social Media Training 101: Turning Employees into Brand Ambassadors

There is no question that social media plays a critical role in business development and brand awareness. At this point, all organizations…

Digital Strategy & Social Media

Made a Mistake on Twitter? Own it. Don’t Delete it.

Since 2016, there have been rumors that Twitter will add a much asked for “edit” option. However, it’s clearly not a priority…