Professional Services
Demonstrating Legal Excellence Through Integrated Thought Leader Positioning
When a leading mid-size law firm wanted to raise awareness of their work and recognition of their attorneys, Maven developed a comprehensive thought leader strategy designed to highlight the firm's impressive bench of high-caliber attorneys.
In 2019, Maven was retained by Kleinbard, a Philadelphia business law firm, to develop and execute a results-driven PR strategy to position the firm as a leading authority in Philadelphia’s competitive and oversaturated legal landscape. The strategy was developed to achieve three key objectives: raise overall awareness of Kleinbard as a leading mid-size firm, highlight the firm’s impressive bench of high-caliber attorneys, and showcase the sophisticated work, capabilities, and results that sets the firm apart from its competitors.
Maven has successfully executed against the strategy, effectively positioning attorneys as go-to industry experts across key practice areas, including litigation, real estate, and business & finance; utilizing a thought leader video series to drive awareness and engagement; launching a comprehensive media relations campaign; creating consistent content for multi-channel deployment; and developing LinkedIn and business development training sessions for attorneys.
By leveraging industry trends, litigation milestones, and case wins, Maven has been able to position Kleinbard’s managing partners as visionary leaders and effectively demonstrate the firm’s commitment to excellent legal services.
Over the course of the partnership, Maven has secured more than 100 media placements, including high-value targets such as The Wall Street Journal, The New York Times, Associated Press, The Washington Post, and The Philadelphia Inquirer. The video content campaign has driven 15,000+ impressions, 3,000+ views, and hundreds of website visits.
“My work generates significant media attention. I need a communications firm that understands what I do, the market and the right message. I’ve come to value Maven as a trusted partner in my firm’s communications efforts. Maven’s thinking is fresh and creative, and its people give us value that matches Maven’s creativity. I recommend Maven to any business looking to improve its comms operations.”
Managing Partner