Maven has been the PR agency of record for Hangley Aronchick Segal Pudlin & Schiller since 2010. Initially engaged to raise awareness of the firm’s new Insurance Coverage practice group, Maven has since implemented a firm-wide media strategy that has garnered coverage for the firm and its attorneys in hundreds of legal, industry trade, business, and consumer publications. As a result, several attorneys have become key go-to sources for reporters on topics ranging from water contamination to voting rights to parental custody.

Maven also launched an internal business development program that includes individual attorney business development plans, quarterly marketing “boot camps,” and social media training sessions.

To support content created by firm attorneys, Maven also launched the firm’s LinkedIn page and continues to manage the day-to-day posting and engagement. Maven also created an email marketing campaign that includes a quarterly general newsletter distributed to over 5,000 firm contacts, practice group alerts distributed to targeted groups when relevant, and a monthly family law e-publication that repurposes blog content from attorneys in the Family Law practice.

“Maven has been a trusted advisor to our firm for well over a decade. Their deep understanding of the legal industry, their longstanding relationships with the media and the team’s ability to assess and understand our strengths and effectively communicate them has resulted in an overall stronger positioning for our firm.”

David Pudlin SHAREHOLDER AND FIRM PRESIDENT