Nonprofit
Six years before America's 250th birthday, the organization America250 knew it was time to get the excitement started. With a just released study finding that a majority of Americans still believe in the American dream and want unity, Maven had the data to launch a compelling campaign.
In today’s society, can an organization promoting American unity really resonate?
According to research conducted by SSRS on behalf of America250, the majority of Americans still believe in the American dream and want unity.
In 2020, six years before the national semiquincentennial, Maven was engaged by the organization America250 to package these findings and execute an action-focused national campaign to launch America’s 250.
The integrated campaign included:
MEDIA RELATIONS
The targeted media relations campaign resulted in over 100M impressions, including an OpEd in USA Today on American sentiment and feature stories in Business Insider, The Hill, and Washington Post. Targeted local pitching in Revolutionary-era cities Boston, Charleston, New York, and Philadelphia resulted in significant coverage in local market radio stations, Business Journals, and daily newspapers.
SOCIAL MEDIA AND VIDEO
- New TikTok Channel launched with 14 new videos
- Engagements: 15,337 (+253%); Post Link Clicks: 6,120 (+266%)
- Impressions across platforms: 3,437,918 (+199%)
- Total Audience Increase across all social platforms: 7,410 (+26%)
NEWSLETTER
The America250 newsletter was deployed with with the intention of giving subscribers the inside scoop on what’s happening at America250 and reward their loyalty.
- 112,970 recipients
- 96% delivered
- 19% open rate