Challenge:

In today’s society, can an organization promoting American unity really resonate?

According to research conducted by SSRS on behalf of America250, the majority of Americans still believe in the American dream and want unity. Maven worked with America250 to package these findings and execute an integrated media relations, organic and paid social media strategy to promote the national launch, which included a national advertising campaign and PSA.

In addition, the America250 TikTok handle made its debut with curated content developed specifically with popular TikTok trends in mind.

Highlights
  • Over 100M media impressions, feature placement in USA Today
  • Total Audience Increase across all social platforms: 7,410 (+26%)
  • Total Engagements across social platforms 15,337 (+253%)
  • Total Impressions across platforms 3,437,918 (+199%)
  •  3,652,593 (+67,328%) impressions on Facebook alone
100M

Media Impressions Nationally

257%

Increase in Social Engagement

7,410

New Followers

Results:

MEDIA RELATIONS

The targeted media relations campaign resulted in over 100M impressions, including an OpEd in USA Today on American sentiment and feature stories in Business Insider, The Hill, and Washington Post. Targeted local pitching in Revolutionary-era cities Boston, Charleston, New York, and Philadelphia resulted in significant coverage in local market radio stations, Business Journals, and daily newspapers.

SOCIAL MEDIA AND VIDEO
  • New TikTok Channel launched with 14 new videos
  • Engagements: 15,337 (+253%); Post Link Clicks: 6,120 (+266%)
  • Impressions across platforms: 3,437,918 (+199%)
  • Total Audience Increase across all social platforms: 7,410 (+26%)
NEWSLETTER

After three months of paused communication, the America250 newsletter was redesigned and deployed on June 29 with a ‘first look’ at the new website and ‘Save the Date’ language pointing them to July 1 launch. This ‘value add’ is intended to give subscribers the inside scoop on what’s happening at America250 and reward their loyalty.

  • 112,970 recipients
  • 96% delivered
  • 19% open rate

 

TikTok

Tok To Us

Maven worked with America250 to launch a new TikTok channel based on trending topics and themes. Check out our videos.