Municipal & Government
Rebuild: City of Philadelphia Capital Projects Office
For the last three years, Maven, in partnership with Chatterblast, has led the media relations efforts on behalf of Rebuild, the City of Philadelphia’s unprecedented $500 million investment in public spaces, libraries, and recreation centers.
Background
For the last three years, Maven, in partnership with Chatterblast, has led the media relations efforts on behalf of Rebuild, the City of Philadelphia’s unprecedented $500 million investment in public spaces, libraries, and recreation centers. With the election of Mayor Parker in 2024, the work expanded to the entire Capital Projects Office, which Maven supports through key message development, media strategy, press coordination, and milestone events in support of the Mayor’s priorities for cleaner, greener, and safer Philadelphia.
Strategy
The media relations strategy also includes highlighting the groundbreaking Workforce Development efforts that the Rebuild program has supported, which includes job training and opportunity summits for trade careers with the City.
Results
In the past year, Maven has secured more than 175 positive media stories with millions of media impressions which included the ribbon cutting of Vare Recreation Center, progress at Kingsessing Library, the opening of the Riverview Wellness Village, a care and recovery housing center for those battling drug addiction, and the Ironworkers Academy graduation.