Like the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.
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Still think social media is a fad? Watch this
October 29, 2009
Rebecca DevineIf anyone is still on the fence about whether or not to engage in social media, check out this terrific (and short!) video below. Interesting fact: Social media has officially surpassed porn as the #1 activity on the web.
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A Little Social Media Homework
September 8, 2009
Jessica SharpIt’s great to see so many companies getting on board with social media. Nearly everyone at some point in the last year or so has seen the power of social media – whether it was connecting with an old friend via facebook or writing a blog entry with content that made it into the mainstream [...]
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Buying Blogs
May 27, 2009
Sarah CaseyBlogola: The FTC Takes on Paid Posts
BusinessWeek – May 19, 2009
The FTC is trying to establish clear regulations for bloggers who are wooed by incentives or gifts to endorse a company or product. If a blogger if given a product and it feels like a bribe than it probably is, but I will not blame [...]