Women vs. Men – An Age Old Tale Extending to Social Media

May 9, 2013

Veronica Mikitka

As a first-year college student taking a Communication theory class, we delved into the controversial discussion of the similarities and differences of non-verbal and verbal communication with women and men. The concept of women communicating to foster social connections and create relationships, while men tend to foster relationships by participating in an activity isn’t new, [...]

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Finding a Place in PR – 5 Tips for a New Career

May 3, 2013

Kiersten Tomson

Whether you are ironing your gown for graduation next month or looking to make a career switch, finding a place in the public relations industry can be tough. I know. I did it just a few months ago. After 8 years of working as TV news anchor and reporter, I was tired of waking up [...]

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Link Love

April 1, 2013

Jessica Sharp

This is my third week back after maternity leave, and I finally feel like my brain is starting to move at the pace of my workday. To help get the wheels moving again, I’ve been doing a lot of reading on topics relevant to my job and our services to clients. I thought I’d share [...]

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Factors to Consider before Creating Multiple Social Media Assets

February 11, 2013

Meghan McGarrigle

There are many outlets a company can use to grow their brand: Blogs, Twitter, Facebook, Pinterest, and Instagram to name a few. Although your first instinct may be to spread your brand’s messaging throughout all these different mediums, this may not be the most effective approach. There are two key factors you should consider before [...]

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