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Philadelphia, PA 19109
215-434-7190
Sarah Casey
Sarah Casey

Blunt Stunts: A Look into Public Relations Stunts

July 13, 2010

Sarah Casey

Like the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.

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Rebecca Devine
Rebecca Devine

Still think social media is a fad? Watch this

October 29, 2009

Rebecca Devine

If anyone is still on the fence about whether or not to engage in social media, check out this terrific (and short!) video below. Interesting fact:  Social media has officially surpassed porn as the #1 activity on the web.

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Jessica Sharp
Jessica Sharp

A Little Social Media Homework

September 8, 2009

Jessica Sharp

It’s great to see so many companies getting on board with social media.  Nearly everyone at some point in the last year or so has seen the power of social media – whether it was connecting with an old friend via facebook or writing a blog entry with content that made it into the mainstream [...]

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Filed under: Blogs, Social Media
Sarah Casey
Sarah Casey

Buying Blogs

May 27, 2009

Sarah Casey

Blogola: The FTC Takes on Paid Posts
BusinessWeek – May 19, 2009
The FTC is trying to establish clear regulations for bloggers who are wooed by incentives or gifts to endorse a company or product. If a blogger if given a product and it feels like a bribe than it probably is, but I will not blame [...]

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Filed under: Blogs — Tags: ,



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