Digital Strategy & Social Media

Beyond the Love Triangle: How Brands Are Winning with The Summer I Turned Pretty

If you have social media (or know women between the ages of 18-54), chances are, you’ve seen content related to the Amazon Prime…

Crisis Communications

From Crisis to Creative Recovery: Astronomer’s Approach to PR Management

How a tech startup turned a viral scandal into a case study in crisis communications  Last month, New York-based data tech company…

Digital Strategy & Social Media

How to Make Legislators Stop Scrolling and Start Listening

For nearly six years, I led social media strategy on Capitol Hill for multiple members of Congress. Each day, their inboxes and…

Digital Strategy & Social Media

Social Media Trends We’re Seeing Right Now

We’re close to halfway through 2025, and it’s already shaping up to be a year of transformation for social media. Driven by…

Digital Strategy & Social Media

Creating a Digital Voice That Stands Out

Shouting the loudest doesn’t win – having a voice that resonates does. Your digital presence is more than just the content you…

Digital Strategy & Social Media

Social Media Alert: Introducing Bluesky

As public relations and social media professionals, we’re always looking for new and innovative ways to communicate with key…

Digital Strategy & Social Media

Maximizing PR and Social Media Impact During the Holiday Season

The holiday season is often a time when businesses slow down for a well-deserved break. However, for communications and marketing…

Digital Strategy & Social Media

The Rise of the Brat Summer

If you’re anything like me, (a 21-year-old PR intern) your feed has been flooded with news of the infamous “brat summer” following…

Digital Strategy & Social Media

Elevating Your Social Media Presence

Social media is an important tool in a businesses’ digital marketing and communications strategy. It’s an effective mechanism…