Content Marketing

How to Use Competitors to Strengthen Your Marketing Strategy

Creating an effective marketing strategy is integral to a company’s success. And one of the integral steps in creating a marketing…

Content Marketing

Social Content Planning 101

There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…

Content Marketing

Creative Content Strategies for Brand Visibility

Brand awareness is the backbone of public relations and marketing campaigns. While traditional methods like press releases and…

Digital Strategy & Social Media

Guide to Social Media Paid Ad Video Specs

In today’s insight, we are bringing you our guide to social media paid ad video specs. Staying relevant and capturing your audience’s…

Digital Strategy & Social Media

The Benefits of Creating a Podcast

In today’s Insight, we’ll be discussing the benefits of creating a podcast. A “podcast” is a series of spoken-word audio files…

Digital Strategy & Social Media

Four Social Media Terms Every PR Pro Should Know

It’s no surprise social media is an integral part of public relations, and growing your audience is paramount to every social…

Digital Strategy & Social Media

Four Tips for Writing a Social Media Video Script

Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…

Digital Strategy & Social Media

Guide to Social Media Organic Video Specs

In today’s insight, we are bringing you our guide to social media organic video specs. According to research, video content…

Digital Strategy & Social Media

Facebook Analytics Goes Away on June 30

Last week, Facebook announced that their free tool, Facebook Analytics, will be retired as of June 30, 2021. The social media…