Insights

Effective PR measurement is a critical aspect of public relations, yet it remains a challenge for many agencies and PR departments…

Historically, PR success was proven by counting media impressions earned and calculating Advertising Value Equivalents (AVE).…

At Maven, creating impactful, integrated communication strategies relies on a results and data-driven approach. Tracking and utilizing…

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…

Whether you’re looking to set up a website for your business or thinking about reviving your existing website, there might be…

Successfully demonstrating return on investment (ROI) for digital campaigns can mean the difference between additional dollars…

Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…

Effective PR measurement has been an evolving topic in the industry for years and at times still seems to be an elusive concept…