Read on to get smart insights, fun commentary and new tools in PR, content and social media.
It’s natural to assume that your view of the world is how most others see it too. As citizens of Western culture, we are encouraged…
It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…
Keeping information from your public relations team is a bad idea. As PR practitioners, we’ve heard the gamut of reasons…
We often get questions from clients about steps to take to further amplify media coverage or how thought leaders can use content…
When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…
National brands often hire national PR firms. When it comes to making a brand impact in local markets, those national PR firms…
Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…
The end appears to be in sight. After nearly two years of quarantines, mandated social distancing, and constant Zoom calls, loosened…
Historically, PR success was proven by counting media impressions earned and calculating Advertising Value Equivalents (AVE).…
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