Public Relations

Demonstrating Thought Leadership, Without Having to Rely on Traditional Media

Demonstrating thought leadership is a core component of any comprehensive public relations strategy. While this goal is often…

Media Relations

How to Utilize Editorial Calendars in Your PR Strategy

For decades the media industry has used editorial calendars (ed cals) as a way of planning content that will be published during…

May is Mental Health Awareness Month

May is Mental Health Awareness Month. Since its first observance in 1949, this month encourages people to reflect on how mental…

Public Relations

Career Day Reflections on PR

Recently, I had the honor of speaking to several classes of ninth-to-twelfth graders during a Career Day event at Bodine High…

Public Relations

Making the Most of Your Summer PR Internship

Landing an internship in public relations, whether in-house or at an agency, is a great way to explore the field of communications…

Women Who Tell Our Story

This week, we wrap up Women’s History Month, an annually declared month dedicated to highlighting the contribution of women…

Crisis Communications

The Cornerstones of a Crisis Plan

The Academy of Motion Picture Arts and Sciences recently announced the formation of a crisis team following last year’s “slap…

Public Relations

How ChatGPT Will Help PR Professionals, Not Replace Them

By now, you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot that can generate human-like content. The…

How To Celebrate Women’s History Month at Work

March 1st marked the beginning of Women’s History Month. This year’s theme is “Women Who Tell Our Stories.” This theme…