Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Podcasts have increasingly become a popular content channel for brands, and an effective tool for PR professionals. According…
It’s not a secret that it has been a challenging time for X (previously known as Twitter), between management turnover and widespread…
Public relations, like journalism, is built on a foundation of good writing. Whether we’re pitching a story, crafting a press…
On July 1st, Universal Analytics will make the daunting switch over to Google Analytics 4 (also known as GA4). This is also the…
The business development function in most companies typically sits comfortably in the sales and marketing department. Software…
As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…
Demonstrating thought leadership is a core component of any comprehensive public relations strategy. While this goal is often…
For decades the media industry has used editorial calendars (ed cals) as a way of planning content that will be published during…
May is Mental Health Awareness Month. Since its first observance in 1949, this month encourages people to reflect on how mental…
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