Read on to get smart insights, fun commentary and new tools in PR, content and social media.
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…
The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…
Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…
Though almost everyone has read a piece in their local newspaper’s opinion section, it’s not always clear what makes for a…
In today’s Insight, I’m discussing tips for thought leadership pitching during election month. It’s no secret that election…
As newsrooms shift to conduct interviews through video conference platforms, we’ve outlined some tips to consider when preparing…
Public relations practitioners judge if information and stories we are given are newsworthy or not. Sometimes company representatives…
As public relations professionals, one of our most important jobs is to ensure our clients are prepared to speak with the media…
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