Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Comparing two different media strategies. Paid media and public relations, despite being individually strong, are frequently used…
Congratulations! Your media outreach efforts have paid off and you arranged an interview between your client and a reporter. Now…
It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…
We often get questions from clients about steps to take to further amplify media coverage or how thought leaders can use content…
When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…
Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…
“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…
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