Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…

Media Relations

15-Minute Mini Media Training

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

Media Relations

How to position a Subject Mater Expert

A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…

Media Relations

Tips to Inspire Your Next Media Pitch

Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…

Media Relations

How to Write an Op-Ed

Though almost everyone has read a piece in their local newspaper’s opinion section, it’s not always clear what makes for a…

Media Relations

Tips for Thought Leadership Pitching During Election Month

In today’s Insight, I’m discussing tips for thought leadership pitching during election month. It’s no secret that election…

Media Relations

Preparing for a Virtual Broadcast Interview

As newsrooms shift to conduct interviews through video conference platforms, we’ve outlined some tips to consider when preparing…

Maven Communications

8 Tips To Determine Newsworthiness | Maven

Public relations practitioners judge if information and stories we are given are newsworthy or not. Sometimes company representatives…