Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…
How did you get into PR? I landed in public relations because when I was in high school, I really liked to read, I was interested…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
When a crisis happens, it’s often a worst-case scenario realized. If a company has proactively prepared, the crisis strategy…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…
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