Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…
How did you get into PR? I landed in public relations because when I was in high school, I really liked to read, I was interested…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
When a crisis happens, it’s often a worst-case scenario realized. If a company has proactively prepared, the crisis strategy…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…
In the past, most viewed PR professionals as people who wrote press releases, pitched the media, and hoped to garner coverage…
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