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At this point it’s not a matter of whether a crisis will hit your law firm, it’s when. Although it may be impossible to predict…
‘Tis the season for closed offices and inevitable “out of office” automatic replies until January 2. While newsrooms may…
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…
How did you get into PR? I landed in public relations because when I was in high school, I really liked to read, I was interested…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
When a crisis happens, it’s often a worst-case scenario realized. If a company has proactively prepared, the crisis strategy…
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