Today, we are discussing questions businesses should ask themselves right now in light of the coronavirus. Because, at some point, we’ll be able to move from a business sustaining mindset to one of a business growth mindset again.
While no one expected their mid-market business to change so substantially in such a short amount of time, thanks to COVID-19, it did. Here’s how you move forward:
Have your business goals changed?
First and foremost, your business goals may look very different from just a few months ago. As you shift back into growth mode, determine what success looks like for the next three, six, and 12 months. Build your marketing and communications strategy on these new objectives.
Are your target audiences the same?
You may have gained or lost customer segments. So, look at who needs your goods or services today and determine if they’re the same customers as before. If your customer base has stayed the same, decide: whether or not they are using your goods or services in the same way or if education or guidance from your company is necessary for their new business as usual.
If your business is now relevant to a different clientele, look at this as an opportunity to engage and acquire a new customer base.
Does your messaging need to change?
This question is number three on our list of questions businesses should ask themselves right now.Your industry has changed, as has the mindset of the customer buying your product or service. As a result, your message must speak to this new environment. For instance, messaging should address your prospective customers’ questions and concerns. It should acknowledge that you understand their business and explain how your business can address their needs.
Should you use additional channels of communication?
First, evaluate the ways that you had been communicating with your target audiences before the coronavirus. After that, consider any new audiences your business may now be targeting and determine what channels of communication best reach those audiences.
We’re here to help.
If you’re looking for guidance in revising or developing a communications strategy, reach out. It would be our pleasure to work with you through the process. Click here to learn more about our other services. Thanks for reading our insight on questions businesses should ask themselves right now.