Arthritis Foundation, Eastern PA Chapter
Arthritis is one of the most prevalent chronic health problems in the U.S. and the leading cause of disability in the Philadelphia region. Although the Eastern Pennsylvanian Chapter of the Arthritis Foundation offers numerous programs, seminars, and resources free to the Philadelphia community, there was very little awareness of the organization, and even less knowledge of the services that it proves. With a small staff, the nonprofit relies on volunteers to create, implement and promote programs, and has no marketing budget.
Harness the talent of community members who have a proclivity for marketing and an interest in nonprofit work, and create a marketing and communications committee who’s sole mission is to raise awareness of the Arthritis Foundation and it’s resources. Utilize the group to create original content for the local chapter website, which is then disseminated through various social media platforms; create ‘personal experience’ videos of community members affected by arthritis, putting an emphasis on juvenile arthritis; utilize the media to promote fundraising events; foster relationships between social good businesses and the Foundation.
Since creation of the marketing communications committee, the Arthritis Foundation has experienced a 45% increase in traffic to their local chapter website, a 80% increase in ‘fans’ to the chapter’s Facebook page, creation of a YouTube page that houses over 30 ‘personal experience’ videos, a 25% increase in participation in their annual fundraising event in December, the Jingle Bell Run, and a media partnership with NBC 10.
