Raising Awareness for Independence Seaport Museum

Challenge:

Independence Seaport Museum (ISM) is an anchor attraction on Penn’s Landing, allowing visitors to experience both Philadelphia’s maritime heritage and current waterfront. In addition to the Museum’s attractions, ISM is a gatekeeper and thought leader on the impact of the waterfront on our region’s economy. The Museum approached Maven to help raise the Museum’s visibility and promote its expertise while driving visitors to see its world class offerings.

Strategy:

To ensure a cohesive brand message, Maven conducted a deep dive to develop of key messages that would be used in all communications, created a comprehensive media relations strategy to promote and help raise the visibility of the Museum’s main exhibits, programs, and events so Philadelphians are aware of its world class offerings, and positioned the CEO as a thought leader on local maritime/water issues and Penn’s Landing development projects.

Results:

Maven’s campaign resulted in 162 media placements, which were amplified on ISM’s social media. As a result of our publicity and social media efforts, attendance at the Museum increased 33 percent at the height of the summer tourism season as compared to the previous year. There was a 21 percent increase in attendees visiting the ships and submarines, and a 13 percent increase in overall attendance to the Museum as compared to the year prior.

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