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Insights

Read on to get smart insights, fun commentary and new tools in PR, content and social media.

Digital Strategy & Social Media

How to Measure Digital ROI

Successfully demonstrating return on investment (ROI) for digital campaigns can mean the difference between additional dollars…

Digital Strategy & Social Media

Laying the Foundation for an Effective Social Media Strategy | Maven

In 2020, social media is more than posting and liking. It’s a digital realm where you establish your brand’s voice and relay…

Content Marketing

Top B2B Marketing Trends in 2020 | Maven Communications

2020 marks the start of a new decade and an even more competitive business outlook. Here are the top B2B marketing themes…

Content Marketing

To Share or Not to Share, that is the Question!

In the past, most viewed PR professionals as people who wrote press releases, pitched the media, and hoped to garner coverage…

Digital Strategy & Social Media

Social Media Analytics 101: Impressions And Engagement

You’ve probably heard about social media analytics. Maybe you’ve even found the page on Facebook or Twitter where they are…

Digital Strategy & Social Media

Social Media Analytics 101: All About Audience

Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social analysis is determining…

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