Strategy

At Maven, we believe that powerful communications start with thoughtful strategy. We begin most client engagements by developing a comprehensive communications roadmap that aligns with your business objectives and sets the foundation for measurable success.

Our strategic discovery process goes beyond surface-level analysis. We dive deep into your organization’s unique positioning, gathering critical insights about your brand perception, market opportunities, and competitive landscape. Through this process, we identify untapped visibility opportunities and strategic positioning advantages that set you apart from competitors.

Our Approach

The Maven approach combines multiple research methodologies to ensure we capture a complete picture:

In-depth stakeholder interviews with leadership, employees, and clients
Comprehensive competitive analysis to identify market gaps and differentiation opportunities
Media landscape evaluation to determine optimal channels and messaging approaches
Social listening and digital analysis to understand audience perceptions and behaviors
Industry trend analysis to position your organization ahead of the curve

From these findings, we craft a comprehensive communications strategy tailored to meet your organization’s business objectives. This strategic framework serves as our shared roadmap, ensuring that every tactic we implement connects back to your core business goals. Our strategies are living documents that evolve with your organization, allowing us to adapt to changing market conditions while maintaining strategic focus.

Explore Our Case Studies

Kleinbard

When a leading mid-size law firm wanted to raise awareness of their work and recognition of their attorneys, Maven developed a comprehensive thought leader strategy designed to highlight the firm's impressive bench of high-caliber attorneys.

Archer

Leveraging key regulatory and litigation milestones to help Archer's attorneys stand out during high-saturation media events.

Delaware County Health Department

Maven, in conjunction with Mendoza Group, launches the region's first health department with a proactive media campaign.

Pennsylvania Ballet

When Artistic Director Angel Corella joined Pennsylvania Ballet, Maven was tapped to help increase visibility and lead a national media campaign. Over a four-year span, Maven’s work with Pennsylvania Ballet resulted in more than 940 media placements.

The Chamber Orchestra of Philadelphia

When The Chamber Orchestra of Philadelphia prepared to welcome new Music Director Dirk Brosse̒, Maven was engaged to manage the message and create big buzz.

Women's Way

Following a robust strategic planning initiative, Maven partnered with WOMEN'S WAY to relaunch the brand and engage a new generation of supporters.

Independence Seaport Museum

Following a robust publicity campaign, attendance at the Museum increased 33 percent at the height of the summer tourism season as compared to the previous year. There was a 21 percent increase in attendees visiting the ships and submarines, and a 13 percent increase in overall attendance to the Museum as compared to the year prior.

The Harman Group

To promote THG’s structural engineering, parking planning and design, and construction engineering services, Maven developed and executed an integrated communications campaign.

Pennrose

In one year, Maven increased visibility for the multifamily development and management company both regionally and nationally, resulting in 70+ total media placements across the company's multi-state portfolio.

Anchor Health Properties

In between development cycles, it takes an integrated communications strategy to keep a leadership team in front of target audiences, even when there are no active projects to promote. That's what Maven did for Anchor Health Properties.

All Case Studies