Blood, Sweat & Capital
Maven Communications was approached by Blood Sweat & Capital, LLC (BSC), a healthcare venture capital firm, to promote the launch of the firm and raise awareness among healthcare entrepreneurs. Additionally, Maven was tasked with gaining attention for the firm’s series of “Gray Papers,” BSC’s take on business opportunities in the healthcare industry. The challenge therefore was to create buzz for BSC in a very difficult economic environment as well as differentiating a boutique VC firm amongst a sea of major players.
To officially launch BSC and introduce the firm to the venture capital and health care industries, Maven utilized a three pronged strategy of media relations, social media and an email outreach campaign. The media relations campaign targeted specific venture capital and healthcare trade publications as well as nation and regional media. Once key reporters were targeted, Maven set up exclusive one-on-one interviews with reporters and key BSC executives to help tell their story. The social media campaign engaged several movers and shakers in the VC industry, including influential finance bloggers. Additionally, Maven designed and distributed an email campaign to BSC's targeted list to increase exposure for the launch.
The launch campaign generated nearly 10 million print and online media impressions, including feature stories in The Wall Street Journal, Dow Jones, Venturewire, The Philadelphia Inquirer and Reuters. Leading venture capital blog peHUB also wrote a feature on the story, resulting in significant online coverage and chatter on social networking sites like twitter. As a result, traffic to BSCs website increased 77% from previous traffic reports according to Google Analytics, resulting in new business leads for the firm and multiple downloads of their first “Gray Paper.”
