Bank of America Influencer Pilot Program

Challenge

Bank of America tapped Maven to help build consumer trust and position the bank as a true economic and community partner through its “change driver” efforts in Philadelphia and Delaware.

Strategy

Maven worked closely with Bank of America’s national agency to create and implement a robust media, social, and influencer outreach and engagement plan for the region.

 

Results

The campaign reached the public through 65 media placements in The Philadelphia Business Journal, The Philadelphia Inquirer, KYW Newsradio, all four major broadcast outlets (6abc, CBS3, Fox29, and NBC10), Philadelphia Gay news, Crain’s Philadelphia, Delaware Business Times, WHYY, Philly Voice, and The News Journal, to name a few. While the messaging resonated with more than 240 governmental and community influencers in the region and was amplified on social media with more than 150 posts.

 

 

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