Using LinkedIn to Drive Sales Inquires

Challenge

Maven was engaged to promote the launch of a new, innovative flooring system called Gridd. But before a comprehensive, strategic social media campaign could be launched, Maven first had to address the company’s inactive social media accounts, which had been dormant for over a year and had a relatively small number of followers.

Strategy

Utilizing the CEO’s large LinkedIn following, Maven created engaging blog posts to generate awareness and interest in the new product. The posts, which were search engine optimized, were used as a tool to encourage the CEO’s connections to follow the company on LinkedIn and Twitter and drive traffic to the company's website.

Results

The first six blog posts were viewed nearly 700 times over a three month period. Past customers engaged with the content, sharing it with their own networks, and third party connections inquired about purchasing the product. Over the same three month period, the company’s Twitter following grew by 68% and the company's LinkedIn following grew by 44% through promoting a mixture of content that included sales messages and content that spoke directly to target customer's interests.

In just three months the company's Twitter following grew by 68% and the company's LinkedIn following grew by 44%. 
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